NY, NY (PRWEB) July 24, 2012
A groundbreaking multimedia documentary series revealing worldwide childhood malnutrition, a collaboration amongst the global health humanitarian business Doctors Without Borders/M�decins Sans Fronti�res (MSF) as well as the famous VII photojournalism plus media firm, has been nominated for a News plus Documentary Emmy Award, a milestone recognition of a innovative shape of advocacy journalism.
The joint project, Starved for Attention, is composed of 8 brief multimedia documentaries, spanning reportage inside 9 nations. Collectively, they present a multi-faceted attitude of childhood malnutrition, a preventable plus curable condition which however claims the lives of millions of kids each year. The documentaries shape the core of the worldwide campaign introduced by MSF inside 2010, with all the objective of achieving key reforms of the international food help program which has failed to guarantee which young, vulnerable youngsters get foods that meet their particular dietary needs.
The nomination is a notable validation of the very collaborative plus innovative story telling model, mentioned Stephen Mayes, managing director of VII Photo plus co-executive manufacturer of Starved for Attention. Starved for Attentions impact stems within the sum of its parts: leading photojournalists committed to documenting neglected humanitarian crises; frontline health experts trying to relieve human suffering; plus filmmakers movingly conveying the inherent possibility of combating a lethal scourge.
The convergence of field medication, documentary reportage, plus movie plus internet manufacturing culminated inside a specific shape of advocacy journalism which has exposed a woefully underreportedyet surmountableglobal wellness challenge, plus has galvanized action by policymakers.
By combining forces to create a hot graphic code for childhood malnutrition, you dispensed with all the clich�d image of the emaciated child, rather concentrating found on the subtle, more hidden aspects of the reasonably underreported condition, mentioned Jason Cone, communications director at Doctors Without Borders/M�decins Sans Fronti�res (MSF) inside the US plus co-executive manufacturer of Starved for Attention. The result is a specific shape of collaborative reportage. We recorded a crisis needlessly afflicting close to 2 100 million kids throughout the planet, plus by concentrating found on the gains absolutely created inside preventing plus treating malnutrition at the field level, you emphasized solutions which have caught the attention of governments plus help agencies what you hoped to attained.
The documentary movie series, totaling 56 minutes inside size, was shot inside Bangladesh, Burkina Faso, Democratic Republic of Congo, Djibouti, India, Kenya, Mexico, Somalia, as well as the United States. To date, Starved for Attention has garnered media coverage inside over 25 nations, achieving both communities deeply affected by childhood malnutrition plus those whose governments fund the international humanitarian food help program.
Notable gains have been prepared because the release of Starved for Attention. The documentary movies were combined with grassroots plus health advocacy inside the capitals of the worlds top food help donor nations. The World Food System, the United Nations High Commission for Refugees, plus UNICEF have properly modified their malnutrition prevention plus treatment protocols.
And for the very first time, the United States Congress is considering changes to the Farm Bill, the law which dictates what type of food help the US government sends abroad. The changes can possibly quick track the reformulation of US food help to confirm which the dietary requirements of children are met. The United States is the worlds biggest food help donor, as well as for years has transmitted nutritionally substandard corn-soy combined flours to regions rife with malnutrition.
VII photographers Lynsey Addario, Marcus Bleasdale, Jessica Dimmock, Ron Haviv, Antonin Kratochvil, Franco Pagetti, Stephanie Sinclair, plus John Stanmeyer produced the images plus much of the movie for the project, with more footage shot by MSF staff videographers. The movies show the multi-layered facets of childhood malnutrition, chronicling the devastation of malnutrition for families inside Burkina Faso, Democratic Republic of Congo, plus Djibouti; the imperfections of the mostly US-funded humanitarian food help program inside Kenya plus Somalia; innovative community-driven treatment programs inside Bangladesh plus India; plus national-level malnutrition prevention programs inside Mexico as well as the US.
If Starved for Attention has attained something, it is very the exposure of the awfully dangerous double standard, mentioned Cone. For years, the United States has shipped foods abroad which never supply right nutrition for children to avoid or fight off malnutrition. These are foods you’d not discover inside grocery shops inside the US. There is sturdy momentum inside Washington, inside piece because a outcome of the campaign, to result in the required plan changes to end the double standard of US food help.
Starved for Attention is nominated inside the documentaries sub-category inside New Approaches to News plus Documentary Programming. Many nominees inside the category include conventional broadcast plus Internet information outlets, like ABC, CBS, CNN, NBC, PBS, plus TIME.com.
This is an encouraging indication which non-conventional story telling, by non-conventional media manufacturers plus multi-disciplinary groups, are gaining the approval plus recognition they need, mentioned Jeremiah Zagar, co-founder of Union HZ plus creative director of the Starved for Attention movies. This collaboration shows its potential to achieve creative plus graphic quality without compromising the intellectual rigor required to take on a complex topic like childhood malnutrition.
Tens of thousands of individuals have viewed the documentaries at occasions plus displays inside the US, Canada, Ivory Coast, Burkina Faso, France, Italy, Luxembourg, Spain, Greece, Switzerland, Sweden, Belgium, plus Kenya.
Zagar plus Jeremy Yaches, executive manufacturer of Union HZ, a Brooklyn, New York-based filmmaking boutique, oversaw the post-production of the Starved for Attention movies.
Bluecadet Interactive tailored the Starved for Attention site, where all of the movies live plus that serves because the projects main advocacy platform, engaging plus enlisting individuals throughout the planet. More than 150,000 individuals finalized a petition found on the url encouraging reform of the global food help program.
Doctors Without Borders/M�decins Sans Fronti�res (MSF) is an global independent healthcare humanitarian business which delivers emergency help to persons affected by armed conflict, epidemics, all-natural plus man-made disasters, plus exception from healthcare inside over 60 nations. It was the recipient of the 1999 Nobel Peace Prize. http://www.doctorswithoutborders.org
VII Photo Agency was built inside 2001 by 7 of the worlds leading photojournalists. By 2005 it was indexed inside 3rd position inside American Photos 100 Many Important Folks inside Photography. VII Photo Agency today represents 23 of the worlds preeminent photojournalists, whose jobs span 35 years of globe history. http://www.viiphoto.com
Union HZ is a collective of filmmakers, documentarians & commercial storytellers that develop plus provide authentic content for a international audience. http://www.unionhz.tv
Bluecadet is an interactive studio specializing inside multimedia experiences which excite, engage plus inspire. Bluecadet designs plus builds dynamic sites, interactive installations, plus mobile applications for museums, nonprofits, artists plus journalists. Bluecadet is a storyteller for the digital age. http://www.bluecadet.com