Chicago, IL (PRWEB) March 29, 2012
In the newest inside a series of magazines about Hotel Classification, Hotel Compete now published the results of the research which re-defines Hotel Classification for hotel performance analysis. Building about an earlier post which explained how the lodging industrys Chain Scale categories are not certain enough for hotel performance analysis, the results of the research give a fresh approach for the industry.
To know performance, analysts should understand how particular hotel items are placed against their direct (i.e. street corner) competitors. The industrys habit of grouping wide swathes of hotel kinds into single categories like upscale is unhelpful for this cause.
The issue with this category plus more generally, chain scale is the fact that it tries to blend 2 kinds of scale: Nominal i.e. where hotels are located into categories, based about their attributes; plus Ordinal i.e. where categories shape a rank purchase. This really is problematic: With todays brand proliferation it makes no sense to assume, for illustration, which upscale items are much better than limited service. In various instances they arent.
When persons look for hotels they are not shopping for chain scales. Most industry analysis identifies cost, place, customer review reviews plus product attributes because the dominant criteria affecting hotel booking decisions. If these items are relevant to bookers, they must drive the method which you categorize hotels inside performance analysis.
Hotels go to fantastic lengths to distinguish themselves off their competitors. Hotel Compete knows this much better than anyone, from monitoring week-over-week changes to facilities, services plus descriptions over the whole hotel marketplace. Loyal guests generally recognize what to anticipate of brands plus sub-brands every time they plan a remain. As a outcome, independent hotels or small brands boutique hotels inside certain place even better effort into product differentiation.
In this environment, it makes sense to class hotels based their product characteristics. If a customer is trying to find a hotel which provides certain services, facilities, etc., they are probably comparing a set of alternative hotels which are substitutable, plus therefore synonymous. Hotel Compete utilized its detailed property information to find optimum hotel categories, that is enjoyed inside the table. Each hotel is classified utilizing a composite of Hotel Class (of that there are seven) and a Category (that describes the kind of hotel in the class) as well as the Level (that describes relative quality).
This approach (a more detailed explanation of that is found found on the Hotel Compete website) has 2 significant blessings over chain scale. First, it fixes the condition of differentiating hotels based about standard (level) without forcing the whole class structure into a rank scale. Secondly, considering this model is driven by actual hotel information instead of total brand vision, it allows you to allocate every hotel to the many appropriate category.
This is an significant distinction for hotel brands plus analysts. It signifies for illustration which they may substitute classifications like Brand X is an upscale brand, with Brand X consists mostly of big full service attributes of with X% medium plus Y% top quality. Brand specialists have usually been capable to shape opinions about issues like these, however, today there is a systematic, data-driven model which categorizes individual hotels inside a 100% consistent way.
This uniquely detailed analysis has offered a robust modern means of classifying hotels. It lays the foundations for greater hotel company intelligence. Better hotel category causes more relevant characterization of hotel treatments plus markets.
Hotel Competes Hotel Classification methodology might feature inside certain further future analysis. Topics might include: Hotel Comp Set Analysis, analysis of certain particular hotel brands, plus present industry hot topic, Guest Analysis Ratings. Details is posted inside the coming weeks about http://www.hotelcompete.com.