Jan 28

Hi-Media Selects DGs Peer39 for Brand Safety Solution


Paris plus NY (PRWEB) November 15, 2012

Internet media group Hi-Media, the European leader inside the monetization of Internet viewers, plus DG (NASDAQ:DGIT), the leading independent provider of integrated digital advertising solutions, announced which the 2 businesses is partnering to bring the technologies plus information of Peer39, a product of DGs MediaMind advertising platform, to Hi-Media customers. The partnership ensures which marketers may deliver their advertisements inside brand-safe conditions with fresh semantic targeting choices.

Hi-Media is harnessing all 3 of Peer39s information channels; Quality, Safety plus Category. Hi-Media customers have the ability to target to (or away from) the content as well as the structure of the page including information like Ad Visibility, Ad Count, UGC, Comments plus more.

The Brand Safety information of Peer39 signifies which Hi-Media customers can avoid objectionable or misaligned content over advertisments inside real-time. Hi-Media customers may additionally benefit from improved targeting functionalities with Peer39 Category, that identifies the meaning plus context of website content.

The media land is really complex now plus advertisement stock is practically unlimited, mentioned Ricky Liversidge, Chief Marketing Officer, DG. Page level information allows marketers to reach their target audience when avoiding content which can be wrong for their brand.

Advertisers recognize the value of context inside online conditions, mentioned Cyril Zimmermann, CEO, Hi-Media. Beyond the full transparency of the Market region built just with chosen Comscore top 300 sites of every European nation, a pre-emptive answer including Peer39 assists the operations groups to keep all the advertisers content secure, that is a key asset inside todays complex online advertising environment. Additionally, Peer39s development usually assist you to enrich the ROI of advertisers as well as the eCPM of the publishers because of unique semantic targeting attributes.

ABOUT DG

DG (NASDAQ: DGIT) links over 11,000 worldwide advertisers plus agencies with their targeted viewers by an expansive network of over 6,000 tv broadcast stations plus over 11,500 internet publishers inside 75 nations. The Companys tv division uses best-in-class network plus content administration technologies, creative plus manufacturing resources, digital asset administration plus syndication services which help advertisers plus agencies to function quicker, smarter plus more competitively. The Companys online division, MediaMind, enables marketers to benefit from optimized administration of online advertising advertisments when maximizing information driven advertising. A answer inside the MediaMind platform, Peer39 is the leading provider of information based found on the content plus structure of webpage for the cause of improving the relevance plus potency of online show advertising. Peer39s information characteristics are important to Real Time Bidding (RTB). For more info, see http://www.DGit.com.

About Hi-Media Group:

Hi-Media is regarded as the biggest European digital media groups. Its company model relies about 2 different revenue streams: online advertising through Hi-Media Advertising plus online content monetization through Hi-Media Payments. The group, that operates inside 9 European nations, uses over 472 persons plus inside 2011 posted over 230 million Euros inside sales. Independent because its creation inside 1996, the business is indexed found on the Euronext Paris plus is included inside the CAC Small plus CAC All-Tradable indices. ISIN code: FR0000075988.

For more info, see the website: http://www.hi-media.com plus the blog: http://blog.hi-media.com

Media Contact:

+1 917-549-3337

Press(at)mediamind.com







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