Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by clients more for what they symbolize than for what they are doing, treatments like these are over brands–they are cultural icons. How do managers create brands which resonate thus powerfully with customers? Based about extensive historic analyses of a few of America’s many lucrative iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, plus Harley-Davidson, this book presents the initial systematic model to explain how brands become ic
Presented plus created with a leading fashion photographer, plus serving because a useful self-teaching course, this book provides a series of tutorials tailored to build a beginning fashion photographer’s experience plus receive him or her started about a worthwhile job. It starts by acquainting visitors with all the function of trend-setting photographers inside the fashion industry, plus points out how styles are controlled by publications plus editors. It moreover presents tutorials which deal with cameras plus their controls, a
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The Model Posing Guide for Fashion and Glamour Photography by John Lucassian...