MANHASSET, LONG ISLAND (PRWEB) August 09, 2012
This month Americana Manhasset debuts its oversized, black-and-white 64-page Fall Book, Speechless. Fall ready-to-wear, accessories plus jewelry within the many luxurious brands inside the planet are grabbed inside a high-style pic book starring top runway plus editorial models Karlie Kloss plus Cl�ment Chabernaud. And generating his initial appearance inside a fashion campaign is Uggie, the dog whom gained fame for his character inside the Oscar winning movie, The Artist.
The book is direct-mailed to 130,000 targeted homes. The pictures is showcased inside nationwide plus territorial print advertisements inside magazines including The NY Times, plus inside different digital media including Departures.com. The campaign can equally be shown prominently throughout the fall/winter about Americanas site, americanamanhasset.com.
In combination with all the nevertheless images, Americana Manhasset usually debut a quiet brief movie, moreover entitled Speechless. The black-and-white part is a fashionable homage to classic quiet movies of the early 1920s. It attributes Kloss because the film star, Uggie because her continual companion, plus Chabernaud because her would-be suiter, and a cast of alternative classic characters. Also because appearing front plus center about Americanas url, the 30-second variation of the movie usually appear about NY City taxi tvs for five days throughout NY Fashion Week, guaranteed around 1 million views. Americanas Fall campaign equally involves a 4-minute behind-the-scenes movie,The Making of Speechless, that offers audience a fun, fast-paced, insiders glimpse into the pic plus movie shoot. The music plus modifying of the part epitomize the 1920s vibe common throughout the whole campaign.
The campaign was shot inside Los Angeles at Paramount plus KCET Studios, and Oviatt Penthouse plus Cicada Restaurant, both well-known for their genuine art deco details. Photographed, yielded plus styled by Laspata/DeCaro, the campaign has an authentic but contemporary sensibility, with Americanas heroine dancing the Charlston, talking with Charlie Chaplin found on the back lot, plus driving onto the set inside her 1920s Cadillac.
“So various designers this season appear to be harkening back to the early 20th century inside several method. We saw a great deal of conventional contents including cut velvet plus lace, nevertheless combined inside hot methods. It was this sensibility which inspired you for Americana Manhasset’s Fall campaign, mentioned Charles DeCaro. When you decided found on the quiet film theme, you ran with it inside a fun plus dramatic technique. The styling plus props all had to suit the theme, within the finger curl inside Karlies hair to the classic film lights. As usually, whilst you place forth a sturdy editorial voice, it really is the fashion plus respective designers’ messages which stay the focus. We shoot a special plus appropriate photo for every brand, from Prada plus Louis Vuitton to Tory Burch plus Theory, however, every image equally functions because piece of the entire.
Americana Manhasset is a premier assortment of over 60 fine stores, including Herm�s, Prada, Louis Vuitton, Gucci, Ralph Lauren, Cartier, Ermenegildo Zegna, Van Cleef &Arpels, Dior, Hirshleifers, London Jewelers plus more, all inside a specific outside environment crafted by famous architect Peter Marino plus land designer Oehme van Sweden. Americana Manhasset provides a free Personal Buying Service, a great deluxe fashion plus present resource. Located about Long Islands stunning North Shore, Americana Manhasset is 20 miles from Manhattan plus 50 miles within the Hamptons.
Additional and/or high-resolution pictures within the 2012 Fall Book are accessible on request.